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An online business listing is a data management tool for each of your brick-and-mortar establishments. It includes your company's general business information, telephone number, street address, URL, email address, directions, maps and anything else you would like customers to know about you. This online business listing is distributed to the leading search engines, directories and Internet yellow pages. Many of these outlets allow consumers to write comments, reviews or rate the establishment. Potential customers place a great deal of trust in the opinion of other consumers; therefore, this feedback in your business online listing can be extremely helpful for securing conversions, inspiring purchases or driving foot traffic to your physical location.